Digital content programme for Hammerson

I was in charge of the creative output for digital content across Hammerson’s 17 major shopping centres in the UK, France and Ireland. This included concepting and art directing photography, illustration, video and animation and developing flexible assets for use across all channels.

Content was strategy driven and posted on centres’ existing channels including website, social and email. I coordinated with the advertising campaign, tying in content across multiple touchpoints to create a cohesive brand and promote Hammerson’s key business objectives. Work covered fashion, beauty, food and drink, tech, home and lifestyle, gifting and kids.

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