Selfridges campaign
To promote the newly opened designer 4th floor in the Bullring Birmingham.

The fast-moving product animation formed the basis of a competition that used gamification. It achieved 9.2% engagement on Instagram, over 12,199 views and was the Bullring’s top performer for comments in the year.

Using a local photographer with a large social following, we captured images of real customers on the 4th floor to promote a second competition. The post achieved over 112 likes, our second highest of that year.

Local content that resonates with a local audience, competitions and gamification all increased our audience engagement.