Brand book for Baselworld

I art directed the Baselworld Brand Book, a luxury 600-page coffee table publication for the exhibitors, media and consumers at the world’s largest annual watch and jewellery show in Switzerland.

The book showcases the people, brands and designs that make the sector unique, from big luxury manufacturers such as Rolex and Omega to individual bespoke watchmakers. With exclusive access to these brands, I commissioned striking portrait and documentary photography globally, and used creative production techniques including different paper stocks, inks, die-cutting, fold-outs, embossing and foils to ensure keepability, all within a complex production process.

I supervised the digitisation of the book in app form.